But he quickly found success as a lettering artist and designer, working alongside all the luminaries of Madison Avenue in the '50s. "I'd do a jazz gig, come home, work on some lettering, and give the bottle to the baby!" When he got his degree, he traded in his "peg pants for a Brooks Brothers suit" and found work as a photo retoucher, appeasing the Hays Code prudery by air-brushing the racier photos found in confession mags like Photoplay and True Story.
He played in bands with Woody Herman and Stan Kenton and hung out on 52nd street with cats like Tiny Grimes and Don Byas. After serving in WWII, he knocked around New York City supporting his young family as a jazz drummer by night while going to art school by day. His early career has as many curlicues as a swash cap. These fonts make ingenious use of OpenType technology and one of them, Ed Interlock, is truly a "smart" font, capable of automatically making the sort of visual decisions originally made on-the-fly by the typesetter or letterer.īenguiat was one of the most prolific lettering artists of the day. They've just released the Ed Benguiat Font Collection: five fonts based on lettering alphabets created in the 1950s and '6os by Art Directors Club Hall-of-Famer Ed Benguiat for Photo-Lettering, Inc. ITC Century Handtooled and ITC Edwardian Script are trademarks of International Typeface Corporation.Ah, House Industries, that typographic hothouse! The Delaware-based independent type foundry is known for their inventive typefaces, creative packaging, and often fictitious backstories (tales of nonexistent Swiss designers and portly sign painters). ITC Souvenir, ITC Avant Garde Gothic, ITC Korinna, ITC Tiffany, ITC Bauhaus, ITC Bookman, ITC Benguiat, ITC Barcelona, ITC Modern No 216, ITC Caslon #224, ITC Panache, ITC Cheltenham Handtooled and ITC Garamond Handtooled are registered trademarks of International Typeface Corporation.
* TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout History by Friedrich Friedl, Nicolaus Ott (Editor), Bernard Stein, published by Könemann Verlagsgesellschaft mbH. He has produced logotypes for the "New York Times", "Playboy", "Reader’s Digest", "Sports Illustrated", "Esquire" and "Look". Member of the Alliance Graphique Internationale.
1970: joins the International Typeface Corporation and is made vice-president he works on the in-house magazine "U" with Herb Lubalin. as typographic design director, a position he still holds today. Studied at Columbia University, New York and the Workshop School of Advertising Art, New York.ġ953: associate director of "Esquire" magazine. 1927 in New York, USA – type designer, calligrapher.
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